Outside of work, I am a very indecisive person. I once spent 45 minutes at Nordstroms (the happiest place on earth) trying to decide if I wanted pink or purple Uggs. In the end, my father became angry and told me to decide or he would for me - so I went with the pink ones - and then went back and got the purple ones on super sale :) When out with friends, I'll often provide options of what to do and when they cannot decide, I often find myself unable to decide either. I tell them it's "ladies choice," but that doesn't seem to make any difference.
The reason I'm indecisive is that I'm a product of habit. Ask anyone who knows me. I get up about the same time, I put my clothes and make up on in the same order, I usually prepare the same lunch during the week and the same dinner at home. And I come from a very brand loyal household. I don't have to decide between what brand is best because I buy what my parents buy and I have bought for the last few years. Advertisers would be smart to hook my family because we'll never leave you! I love Yoplait, I only brush with Sensodyne (thanks to my root canal) and use Reach toothbrushes. Tide is the only detergent in my apartment and Jif is the only peanut butter for me. That's not to say I'm against trying something new, but it's hard to commit when you have that connection to something that you've used for years because I tell everyone I know about it and how much I love it!
For example, I was amazed when I recently switched from Clinique to Mario Badescu skin care. Clinique was with me through high school, college and my early- to mid-20s. I relied on it to keep my skin in good shape and my rosacea under control. But then, fate intervened and now Mario is my new man. Now I can't live without Mario, especially the Azulene Skin Calming cream, which feels very good on my rosacea cheeks. Case in point my mini-scene at Nordstroms this weekend when the counter had the audacity to not have my Keratoplast Cleansing Lotion. I hope they learned something that day. Don't keep me from my brands, you'll get an earful, just like this guy at Nordstroms did.